Ahead of the British Grand Prix at Silverstone Kimi Raikkonen’s management team have launched a range of new Kimi-themed merchandise

Designed to showcase Kimi’s unique Mr. Miserable attitude to racing there are a number of different Raikkonen products that will be available from the beginning of July.

Starting with the tried and tested T-shirt range, fans can choose from three different shirt designs each with a Kimi catchphrase. Choose from the classic: “I’m a bit disappointed” or “I didn’t win, so it doesn’t matter” or the brilliant and enigmatic, “It is what it is”.

In addition fans can buy a special de-motivational DVD. Whereas there are many motivational DVDs on the market, Kimi has spotted the need for a downbeat one that can be given to people who are far too enthusiastic for their own good. Using his trademark, hacked-off, I’d-rather-be-somewhere-else monotone, Kimi believes he can bring down even the most effervescent door-to-door evangelist.

Finally, Kimi has put his name on a new low-energy drink. Whereas Red Bull (promoted by Sebastian Vettel) and Monster (promoted by Michael Schumacher) are caffeine-rich, high-energy drinks that get people buzzing, Kimi’s has the opposite effect. Kimi’s drink makes people tired and sleepy and want to lie down. Kimi has been testing out many varieties over the years to get the blend just right. Early samples suggest it’s actually beer.