The circus around Kimi Räikkönen is a good example of how fast the same F1-news travel from one media to another and changes it's form at the same time.

The rumour mill went strong again last week's Wednesday when Italy's biggest sport magazine Gazzello dello sport speculated that Räikkönen will have to give way for Alonso next season.

The rumour in itself isn't new, especially the Spanish media has been drumming for the same thing for a year already. It did give it more credability that behind the article was F1-reporter Pino Allevi who is told to have good relationships with Ferrari.

In order to sell magazines IS Veikkaaja brought today the same news up in the front - having Gazzetta dello Sport and Allevi as it's sources. The Finnish media went along this news fast as a flash so that Räikkönen's team don't have time to disagree with it.

It didn't take than 3 hours for this sensational news to run back to Italy. 'The Finnish press: Kimi will leave the F1-circus at the end of this year' La Stampa for example told on their website. 'Kimi says goodbye to Ferrari and F1' Sportal-website again declared referring to Veikkaaja. Sooner or later the same news ends up on the English and the Spanish websites - and will get a more dramatic tone.

Although I'm not anymore ready to bet my whole fortune for Kimi continuning in Ferrari, it's reason to keep in mind that the kick-rumours still haven't got any new facts to back them up.

MTV3 - Lauri Ouvinen, sports reporter