On January 25th, Kimi and Jenni Räikkönen, one of the most glamorous couples in professional motor sports, took part in their first joint advertising campaign, a candid TAG Heuer photo session with famous master photographer Claudio Carpi.

A longtime member of the TAG Heuer dream team of Brand Ambassadors, Kimi Räikkönen has proved
to the world "What he is made of" by becoming Formula One World Champion in 2007! Runner-up in 2003 and 2005, the “Iceman” is legendary for his cool poise and competitive drive.

The new campaign reveals a different side of the Scuderia Ferrari driver. For the first time, Kimi is shown in an advertising campaign with his wife, Jenni, a top fashion model and former Miss Scandinavia. Shot in and around the Räikkönens’ stunning home in Zurich, Switzerland, the photos provide a compelling glimpse into the glamorous couple’s private world.

Captured by Claudio Carpi, best known for his celebrity portraits for Vanity Fair (Nathalie Portman, Daniel Craig, Nicole Kidman, George Clooney, etc.), the photos will be used in forthcoming TAG Heuer launches of special Kimi Räikkönen eyewear and sports watch editions. Intimate, casual and glamorous, they are among the most candid shots of the longtime TAG Heuer Ambassador ever seen, and will change forever the public’s perception of the Iceman by revealing an unexpected B side.

Since joining TAG Heuer in 2002, Kimi, who recently extended his long-term contract with the Swiss watchmaking legend, has been actively involved in designing and developing TAG Heuer Sports watches and TAG Heuer Avant-Garde Eyewear.

To commemorate Kimi’s extraordinary, come-from-behind performance in last year’s F1 Championship, TAG Heuer is launching its most ambitious Iceman-inspired rollout ever. In the spring of 2008, TAG Heuer will launch new Kimi Räikkönen sunglasses, followed by a “Limited Edition Kimi Räikkönen sports watch” in the fall of 2008.